Focus groups were clear: consumers adored their single-serve coffee machine for what it provided, but really didn’t care for the way it looked on their counter. The R&D team approached our in-house creative team to produce an inspirational book to help executives imagine what a premium machine could look like and more important, why consumers would pay more for it.
I was part of a three-person team that translated the speculative output of an industrial design firm into a compelling story about the soul of the company. For wider distribution, we brought the book alive with subtle animation. Video password: doGoodwork
WORK: Research | Content | Copywriting