Amy Klinger

Portfolio

My professional life has led me down many paths—from marketing-communications professional to freelance copywriter, in-house content development to agency-side creative. I have been lucky to work with amazingly smart and talented strategic and creative partners in all kinds of industries—consumer products, alternative energy, healthcare, higher education and banking & finance, to name a handful.

The samples here are a curated selection designed to show the range and depth of my work, and especially, my thinking. If you like what you see, please get in touch via the Contact page.

Website

FoodScience Corporation is not a household name, but many of its brands of human and pet nutritional supplements are.

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PSA Campaign

Teenagers can be a tough audience. They’re skeptical of marketing (smart!), speak in their own codes and tropes (confusing), and are pretty sure they know everything (yes, I live with one).

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Packaging Content

It’s not often I get the chance to partner with a mega-star. In fact, it’s only happened once while developing content for Hugh Jackman’s then-fledgeling coffee brand, Laughing Man.

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Magazine Article

Though my work at Saint Michael’s College was focused on web content direction, I volunteered to write for the alumni magazine, and was especially grateful for the opportunity to research and conduct interviews for a complex topic like diversity and inclusion.

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Promotional Video

The Vermont Department of Health had seen positive results from their Diabetes Prevention Program, and understood that the more people who enrolled in the program, the better their health outcomes.

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Print & Digital Ad Campaign

Middlesex Savings Bank was well-loved by customers and even non-customers in the MetroWest Massachusetts area, but they had a hard time getting the message out that they had many of the same convenience tools that the big banks offered.

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Concepting

To begin tackling the opioid crisis, the Vermont Department of Health sought ways to help the public understand there were good alternatives for pain management.

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TV Spots

Northfield Savings Bank (NSB) customers really love their bank—not just because it’s a solid local bank, but because it is earnest in its dedication to customers.

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Radio Spot

No one plans to drive drunk. As part of a Labor Day campaign, this radio spot took that premise and turned it around.

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Fundraising Tools

As someone who works in advertising and marketing, it is especially rewarding to put my efforts in support of an organization doing meaningful and sincerely impactful work as Bethany Hill Place does.

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Blogging

Independent, family owned Danform Shoes has built their 40-year-old business on fostering long-term, quality relationships with their customers, not as shoe salespeople, but as as footwear and foot health consultants.

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Animated Digital Book

Focus groups were clear: consumers adored their single-serve machine for what it provided, but really didn’t care for the way it looked on their counter.

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