I’m not ashamed to admit it: I. Love. Puns. And I found a kindred spirit in Clover Sonoma Dairy. Clover reveled in its own hokey-ness but not for cleverness’ sake; it was all about giving consumers good vibes about the brand, it’s commitment to caring, both in their products and in their relationships with farmers and cows. Their e-newsletters were a monthly check-in with their fans, sharing a little cheeky humor plus some really delish recipes.
CLIENT: Clover Sonoma Dairy (via Guru creative agency)