It’s not often I get the chance to partner with a mega-star. In fact, it’s only happened once while developing content for Hugh Jackman’s then-fledgeling coffee brand, Laughing Man. The goal was to build a compelling brand to bring the products he sold in a tiny retail store in Tribeca to a mass market through the Keurig coffee machine. True, I only got a warm (dreamy) handshake from him, but working on a brand that was focused on doing right by coffee farmers was also a significant (ahem) perk.
EMPLOYER: Keurig Green Mountain
WORK: Brand Positioning | Message Platform | Content + Copywriting for Packaging, Retail and Digital Promotions