Teenagers can be a tough audience. They’re skeptical of marketing (smart!), speak in their own codes and tropes (confusing), and are pretty sure they know everything (yes, I live with one). So, reaching teens with a PSA campaign to end the stigma around mental illness for Bring Change to Mind was a great challenge to sink my creative teeth into. Luckily, I got to team with a super-smart creative director who was all-in on making the the approach fun and funny.
WORK: Copywriting for Print and Digital Ads, Video and Radio Scripts, Social Media