FoodScience Corporation is not a household name, but many of its brands of human and pet nutritional supplements are. As a parent company, they wanted to speak to two audiences: 1. Consumers who wanted to dig deeper to understand the people and practices that were involved in making the products they consumed and 2. Companies looking to use FoodScience formulations for private label products.
Our creative team was armed with extensive internal research conducted by the company; the challenge was to apply it in a compelling and meaningful way.
CLIENT: Place Creative Company
WORK: Concept/Theme | Copywriting